Key Duties and Responsibilities

•Develop, implement, and evaluate integrated marketing strategies to promote IHM programs across domestic and international markets

•Conduct market research and competitor analysis to identify trends, opportunities, and target audience insights

•Plan and execute multi-channel campaigns (digital, social media, SEO/SEM, email, events) to drive student enrolments

•Analyse campaign performance using analytics tools and provide data-driven recommendations for optimisation

• Manage and enhance IHM’s digital presence, including website content, search visibility, and engagement metrics

•Establish and maintain strategic partnerships with education agents, universities, and industry stakeholders

•Ensure all marketing activities comply with CRICOS, TEQSA, ESOS Act, and National Code requirements

•Coordinate and deliver marketing events, including open days, expos, and recruitment campaigns

•Prepare detailed reports on marketing ROI, lead generation, and conversion performance

Selection Criteria

Essential Qualifications:

•Bachelor’s degree or higher in Marketing, Business, Communications, or a related discipline

Experience:

•Minimum 3 years of relevant experience in a marketing specialist or similar role

•Demonstrated experience in strategic marketing planning and campaign execution

Skills and Competencies:

•Strong expertise in digital marketing platforms (Google Analytics, SEO/SEM tools, CRM       systems, social media platforms)

•Proven ability to analyse data and translate insights into actionable strategies

•Excellent written and verbal communication skills

•Ability to manage multiple projects and stakeholders effectively

•Knowledge of the Australian education sector and regulatory environment (desirable)

Key Performance Expectations

•Delivery of measurable lead generation and enrolment growth targets

•Increased brand visibility and digital engagement metrics

•Evidence-based improvements in campaign effectiveness and ROI

•High level of regulatory compliance in all marketing activities

Benefits

•Ongoing Professional Development and Continuing Professional Learning (CPD) support.

•Opportunities for research, scholarship, and leadership development.

• Access to the Employee Assistance Program (EAP) for staff and students.

• Collaborative and inclusive academic culture aligned with IHM values.

Commitment to Equity & Inclusion

All recruitment, selection, and promotion decisions are based on merit, capability, and alignment to the genuine requirements of the role.

IHM is committed to providing equal opportunity for all applicants, without discrimination based on protected characteristics under the Equal Opportunity Act.

Why join us?

"At IHM, we are more than an education provider—we are a dynamic community dedicated to excellence in healthcare education. Join us to be part of an innovative, supportive, and growth-driven environment where your contributions shape the future of healthcare. Elevate your career with purpose at IHM!."

Application Process:

If you are driven to advance social work education through high-quality practice learning, industry partnership, and student-centred placement experiences, we invite you to apply for this impactful role. Please submit your resume and a cover letter detailing your qualifications, leadership experience, and motivation for joining our team as Placement Coordinator..

All recruitment, selection and promotion decisions will be based on the best qualified and experienced candidate who can perform the genuine occupational requirements of this position. HCI supports diversity and inclusion, providing equal opportunity in employment to all suitably abled people without discrimination or harassment based on a personal characteristic protected under the Equal Opportunity Act. Indigenous Australians and Aboriginal & Torres Strait Islanders are also encouraged to apply for the position.